Growth Hacking
Retention Rate
Before hire a growth hacker or do GH, check your Retention Rate. If you have a low retention rate like the red line in the following graph, go for product market fit.
Idea
product
team
execution
If you do not have a great product, no need to execute GH, because it will not growth.
The biggest problem of a startup is: they do not have actually product market fit.
Do not ask what is a good retention rate, because you should figure it out by yourself.
Books
Acquisition-Activation-Retention-Referral-Revenue
North star Metric
Get one metric for your business. Facebook use daily active user, Airbnb use weekly active user.
Aha moment first teaste of your product value proposition
Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya
The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company 创业者手册:教你如何构建伟大的企业
Business Model Generation in Chinese《商业模式新生代》 The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover – September 13, 2011 (This book is relatively old)